Google adds “real-time, privacy-preserving URL protection” to Chrome

For more than 15 years, Google Safe Browsing has been protecting users from phishing, malware, unwanted software and more, by identifying and warning users about potentially abusive sites on more than 5 billion devices around the world. As attackers grow more sophisticated, we've seen the need for protections that can adapt as quickly as the threats they defend against. That's why we're excited to announce a new version of Safe Browsing that will provide real-time, privacy-preserving URL protection for people using the Standard protection mode of Safe Browsing in Chrome.

Jasika Bawa, Xinghui Lu, Jonathan Li, and Alex Wozniak on the Google blog

Reading through the description of how this new feature works, it does indeed seem to respect one's privacy, but there could be so many devils in so many details here that you'd really need to be a specialist in these matters to truly gauge if Google isn't getting its hands on the URLs you visit through this feature.

But even if all that is true, it doesn't really matter because Google has tons of other ways to collect more than enough data on you to build an exact profile of you are, and what advertisements will work well no you. Any time Google goes out of its way to announce it's not collecting some type of data - like here, the URLs you type into the Chrome URL bar - it's not because they care so much about your privacy, but because they simply don't need this data to begin with.