Apple may hire Google to power new iPhone AI features using Gemini—report
Enlarge (credit: Benj Edwards)
On Monday, Bloomberg reported that Apple is in talks to license Google's Gemini model to power AI features like Siri in a future iPhone software update coming later in 2024, according to people familiar with the situation. Apple has also reportedly conducted similar talks with ChatGPT maker OpenAI.
The potential integration of Google Gemini into iOS 18 could bring a range of new cloud-based (off-device) AI-powered features to Apple's smartphone, including image creation or essay writing based on simple prompts. However, the terms and branding of the agreement have not yet been finalized, and the implementation details remain unclear. The companies are unlikely to announce any deal until Apple's annual Worldwide Developers Conference in June.
Gemini could also bring new capabilities to Apple's widely criticized voice assistant, Siri, which trails newer AI assistants powered by large language models (LLMs) in understanding and responding to complex questions. Rumors of Apple's own internal frustration with Siri-and potential remedies-have been kicking around for some time. In January, 9to5Mac revealed that Apple had been conducting tests with a beta version of iOS 17.4 that used OpenAI's ChatGPT API to power Siri.