European cities hope jet-setting Taylor Swift fans will splash the cash for Eras tour

The superstar arrives in Europe next month - and Swifties, tourist boards and venues are already preparing

Tim Brown, 44, and his wife, Marcella, 34, may not consider themselves bona fide Swifties", but when it was announced last June that Taylor Swift would be visiting their corner of the globe this summer they could not resist joining the scramble for a pair of tickets.

A post-pandemic appetite for live music events has fuelled huge worldwide interest in the American singer-songwriter's Eras tour, which surpassed in $1bn sales in November to become the highest-grossing series of concerts in history.