Texan creativity festival SXSW to launch London edition in Shoreditch
by Nadia Khomami Arts and culture correspondent from World news | The Guardian on (#6MN5V)
European debut to take over venues, galleries, clubs and spaces with focus on continent's creative talent
South by Southwest, the creativity festival based in Austin, Texas, that has hosted the likes of Barack Obama, Mark Zuckerberg and Amy Winehouse, is launching a London edition next year.
Known as SXSW, the multi-day event, which has been running for almost four decades, celebrates new ideas and innovators across the culture, science and tech industries.
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