Starmer’s gear change shows inevitability of Labour election victory

Endorsements came from business, policing and the heart of the establishment - the only question is how to avoid complacency

From corporations to counter-terrorism officers to coffee shop owners, Keir Starmer's launch event on Thursday was a stark display of how inevitable a Labour victory now seems.

It had the feeling of an election launch - a party leader in shirt sleeves, tightly choreographed pitches from the most senior shadow cabinet ministers, candidates from target seats, and voters ready to explain why they were switching their vote.