Ballarat to be ‘saturated’ with ads in bid to stop violence against women after spate of deaths

Victorian premier Jacinta Allan announces Australia's first saturation model' after family violence prevention package unveiled

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Ballarat will be saturated" in messaging to change the attitudes that drive violence against women in the wake of three killings.

Victoria's premier, Jacinta Allan, announced Australia's first saturation model" to prevent the increasing scourge of domestic violence on Friday. It would include a widespread advertising campaign and the use of influencers", and was pitched as a four-year model to be tested in the regional city before being scaled up across the state.

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