Media studies are popular, dynamic and have ‘profound impact’, report says

Degrees often derided as low-value' or Mickey Mouse' subjects are praised as vital to UK's 108bn creative industries

Media and communications studies, often derided as soft", low-value" or Mickey Mouse" subjects, are in fact popular, dynamic and have profound impact", according to a report.

The British Academy study says that rather than being low value", such courses play a vital role in the UK's 108bn creative industries and have become increasingly relevant in a world grappling with new technologies, artificial intelligence and the dangers of disinformation.