Harold, Denise, Alison and Mark: Tories’ hypothetical target voters are all white, document reveals

Four target voter groups all represented by white people in images in Conservative strategy leaflet

Meet Harold, Denise, Alison and Mark: the four key target audiences identified by Conservative strategists as the right people to win them seats in the general election.

The four theoretical voters are defined as the persuasion audience", very likely to head to the polls and open to considering backing the Tories.