‘Youth is the future’: gen Z should be celebrated, says Prada

The house's menswear show drew on youthful spirit, while Fendi got ready to mark 100 years with a new crest

They have been been ridiculed as snowflakes and too woke" by some, but Prada's co-creative designers think gen Z are a generation to be celebrated.

Speaking backstage after their latest menswear show, which took place on Sunday afternoon at the Prada Foundation in Milan, Miuccia Prada said: Youth is the future. It is hope. We wanted to do something that would express youthful optimism because the times are so bad."