Groceries cost the same at Coles and Woolworths. Farmers say they’re not trying to compete

Supermarket giants respond to Choice undercover study as National Farmers' Federation questions if they are really competing against each other

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The near-identical prices charged at Coles and Woolworths raise competition concerns, the agricultural sector has said, as scrutiny of the major chains intensifies after the release of government-funded grocery comparisons.

Research by consumer group Choice found there was less than a one dollar price difference in a basket of groceries, containing 14 common items including apples, bread, milk and cheese, bought at both supermarkets.

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