UK political parties on track to spend £1m on election day online ads
by Jim Waterson from World news | The Guardian on (#6P007)
Digital campaigning gets round media blackout rule restricting broadcasters' coverage while polls are open
The UK's political parties are on track to spend more than a million pounds on online adverts on Thursday, circumventing a media blackout rule that forces television and radio stations to stop their election coverage when polls open.
British parties have traditionally ceased top-level campaign activity when voting began as they had no way to get out their message out. This is because of a longstanding broadcasting rule, enforced by the media regulator Ofcom, that states: Discussion and analysis of election and referendum issues must finish when the poll opens."
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