Techies Are Managing Their Marriages the Same Way They Run Their Careers
Arthur T Knackerbracket has processed the following story:
About a year ago, Sami Packard, an Accenture consultant living in the San Francisco area, hit a rough spot in her marriage when she and her husband couldn't agree on where to live. So she organized a two-day off-site retreat complete with a detailed agenda to work on the relationship, with Packard assuming the role of both attendee and facilitator.
The tools the couple used during the retreat were the standard corporate fare ranging from vision boards to bar charts to writing exercises.
When she returned, Packard documented their results in a Google Slides deck and published her story on Medium and her LinkedIn account.
Fast forward one year and Packard is convinced she is on to something. Since last year, she has run several offsites for other couples and has come to the conclusion that relationship work was something she wanted to pursue full time.
Packard has launched a company called Coupledom, which offers both DIY offsite retreat packages as well as consulting.
According to the San Francisco Standard, which recently chronicled her journey, Packard represents an emerging trend, Packard represents an emerging trend: tech tools and, more interestingly, venture capital funding aimed at optimizing relationships.
[...] If this is a new trend, though, it is a slow-forming one, littered with some failures along the way.
There is no online sign that the Dating Group VC is still in operation, for example. And these apps, which are trying to make a buck as they help people, also have to contend with the DIY crowd in this space, where such efforts can gain a huge following on social media. Earlier this year, for example, investor Benjamin Lang posted his marriage-management Notion template to X, where it received 4.6 million views and led to a New York Times story.
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