Cash App Pay integrates with Google Play to offer ‘next gen consumers more choice’

Cash App Pay has integrated with Google Play to give consumers another option when buying stuff online. This will be especially useful for Android users, as Google Play is baked right into the OS. Cash App says this partnership will give next gen consumers more choice" and the company specifically called out the gaming space.

Cash App users will be able to pull money from a pre-existing balance or via a linked debit card to pay for stuff on Google Play. Cash App currently has four million monthly active users and the company claims to have added one million new users each quarter for the last year. That's a lot of new people flowing into Google's ecosystem.

To use Cash App on an Android device, just select the payment method when checking out on Google Play. Obviously, new users should download the app and make an account before all of that.

The Cash App integration, however, extends beyond Europe and Google already allows PayPal as an option in most countries. Also, Android developers who distribute apps on the Google Play store Google's parent company Alphabet is considered a gatekeeper under the DMA and one of the mandates of the legislation is that these organizations must allow for alternative payment methods.

The Cash App integration, however, extends beyond Europe and Google already allowed PayPal as an option in most countries. Also, Android developers who distribute apps on the Google Play store can already use an array of third-party payment systems in Europe, to comply with the DMA.

This article originally appeared on Engadget at https://www.engadget.com/cash-app-pay-integrates-with-google-play-to-offer-next-gen-consumers-more-choice-172310452.html?src=rss