‘Delicate, authentic, charismatic’: Dolce & Gabbana launch €99 perfume for dogs

Luxury Italian brand makes first foray into pet scent market with 24-carat gold-plated paw on bottle

If the axiom that a dog is a man's best friend holds any credence, Dolce & Gabbana have now elevated it with the introduction of their latest perfume: a mist for dogs.

Unconditional love", loyal" and playful" are some of the words at the heart of the Italian fashion house's latest campaign for a new alcohol-free scented mist for dogs.