Watchdog bans Gemma Collins advert promoting headset to treat depression

ASA says Instagram video featuring TV star wearing device encouraged people to take their treatment into own hands'

An Instagram post by Gemma Collins in which she promoted wearing a headset to fight depression instead of seeking professional medical advice and treatment has been banned by the UK advertising watchdog.

The TV personality posted a video wearing a Flow Neuroscience AB device, a 400 headset that sends mild electrical impulses to the frontal cortex of the brain responsible for regulating mood.

In the UK, the charity Mind is available on 0300 123 3393 and Childline on 0800 1111. In the US, call or text Mental Health America at 988 or chat 988lifeline.org. In Australia, support is available at Beyond Blue on 1300 22 4636, Lifeline on 13 11 14, and at MensLine on 1300 789 978