Saudi Arabia narrowly fails in bid to win a seat on UN human rights council

The country had faced a campaign from rights groups who accused it of being unfit to serve on the Human Rights Council'

Saudi Arabia narrowly failed in its bid to win a seat on the United Nations Human Rights Council, a blow to Riyadh's efforts to boost the country's rights reputation abroad, four years after it was rejected in a 2020 bid to join the 47-member body.

Saudi Arabia is spending billions to transform its global image from a country known for strict religious restrictions and human rights abuses into a tourism and entertainment hub under a plan its Crown Prince, Mohammed bin Salman, launched known as Vision 2030.