Smart TVs Are Like “a Digital Trojan Horse” in People's Homes
owl writes:
The companies behind the streaming industry, including smart TV and streaming stick manufacturers and streaming service providers, have developed a "surveillance system" that has "long undermined privacy and consumer protection," according to a report from the Center for Digital Democracy (CDD) published today and sent to the Federal Trade Commission (FTC). Unprecedented tracking techniques aimed at pleasing advertisers have resulted in connected TVs (CTVs) being a "privacy nightmare," according to Jeffrey Chester, report co-author and CDD executive director, resulting in calls for stronger regulation.
The 48-page report, How TV Watches Us: Commercial Surveillance in the Streaming Era [PDF], cites Ars Technica, other news publications, trade publications, blog posts, and statements from big players in streaming-from Amazon to NBCUniversal and Tubi, to LG, Samsung, and Vizio. It provides a detailed overview of the various ways that streaming services and streaming hardware target viewers in newfound ways that the CDD argues pose severe privacy risks. The nonprofit composed the report as part of efforts to encourage regulation. Today, the CDD sent letters to the FTC [PDF], Federal Communications Commission (FCC), California attorney general [PDF], and California Privacy Protection Agency (CPPA) [PDF], regarding its concerns.
[...] The report notes "misleading" privacy policies that have minimal information on data collection and tracking methods and the use of marketing tactics like cookie-less IDs and identity graphs that make promises of not collecting or sharing personal information "meaningless."
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