Innuendo, chicken theft and a ‘high pitched screech’: the most complained about Australian ads in 2024

Ad Standards received 4,000 complaints amid year-on-year rises, but only two of the 10 most controversial ads found to have breached rules

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Three fried chicken ads - and a promotion for a super fund that used a distressing" scream - have made the list of most complained about commercials for 2024.

A commercial for superannuation provider Rest featuring a disfigured cake and a man letting out a high-pitched scream attracted 45 complaints - the third-highest number for the year - partly due to distressing sounds", the watchdog Ad Standards revealed on Friday.

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