Samsung CES 2025 press conference: Watch it here Monday at 5PM ET
Samsung is the 800-pound gorilla of CES, a global electronics giant that produces mobile devices, TVs and home theater products and kitchen appliances - just to name a few. The company has traditionally used the show to remind the world that it's a major player in all of those spaces, while offering a peek behind the curtain of some more of its cutting-edge tech. (If it's smartphones you're interested in, you'll have to wait for the next Unpacked since Samsung saves those announcements exclusively for its own events.)
Last year in 2024, for example, Samsung's CES press conference covered all the usual iterative updates - new TVs, projectors and soundbars - but also offered up some first looks at genuinely futuristic products as well. You may not be able to buy a transparent MicroLED screen at your local Best Buy anytime soon, but you can get your hands on the Music Frame speaker that debuted at the show last year. But it's the Ballie robot, a two-time CES veteran, that we're most hoping will make a return appearance - ideally with a real-world release date this time.
What to expect at the Samsung CES 2025 press conferenceOr perhaps Ballie will be more autonomous this time around. That would better fit the "AI for All: Everyday, Everywhere" theme that the company has announced for its presentation in Las Vegas. (If that sounds familiar, that's because it's nearly identical to the CES 2024 theme.)
The Korea-based giant has already posted several weeks worth of early CES announcements in its online newsroom, touting AI-enhanced refrigerators and appliances with built-in screens. But there's non-AI stuff, too: Samsung has preannounced a 27-inch QD-OLED gaming monitor, and the company is teaming up with Google (!) to deliver Eclipsa, a new 3D audio technology that is apparently aiming to be an alternative to Dolby Atmos and DTS.
There are two things you shouldn't expect to see in Vegas from Samsung. The first is the presumed Galaxy S25 smartphone line. If it follows its recent scheduling, Samsung will likely slate that unveiling for the second half of January, when it will have the tech news spotlight to itself. (Last year it was a January 17 event, which was announced on January 11.)
The second is an on-stage appearance from director Michael Bay. His 2014 mid-presser walk-off is still the stuff of CES legend, and the sort of thing Samsung's media team will no doubt ensure never happens again.
Samsung's CES 2025 livestreamYou can watch the Samsung CES press conference as it happens here. The feed will start Monday, January 6 at 5:00PM ET. (We'll add the embed once it becomes available.)
This article originally appeared on Engadget at https://www.engadget.com/transportation/evs/samsung-ces-2025-press-conference-watch-it-here-monday-at-5pm-et-005529946.html?src=rss