Opinion: We Need to Protect the Protocol That Runs Bluesky
upstart writes:
At the core of Bluesky's philosophy is the idea that instead of being centralized in the hands of one person or institution, social media governance should obey the principle of subsidiarity. Nobel Prize-winning economist Elinor Ostrom found, through studying grassroots solutions to local environmental problems around the world, that some problems are best solved locally, while others are best solved at a higher level.
In terms of content moderation, posts related to CSAM or terrorism are best handled by professionals keeping millions or billions safe. But a lot of decisions about speech can be solved in each community, or even user by user by assembling a Bluesky blocklist.
So all the right elements are currently in place at Bluesky to usher in this new architecture for social media: independent ownership, newfound popularity, a stark contrast with other dominant platforms, and right-minded leadership. But challenges remain, and we can't count on Bluesky doing this right without support.
Critics have pointed out that Bluesky has yet to turn a profit and is currently running on venture capital, the same corporate structure that brought us Facebook, Twitter, and other social media companies. As of now, there's no option to exit Bluesky and take your data and network with you, because there are no other servers that run the AT Protocol. Bluesky CEO Jay Graber deserves credit for her stewardship so far, and for attempting to avoid the dangers of advertising incentives. But the process of capitalism degrading tech products is so predictable that Cory Doctorow coined a now-popular term for it: enshittification.
That's why we need to act now to secure the foundation of this digital future and make it enshittification-proof.Last week, prominent technologists started a new project, which we at New_ Public are supporting, called Free Our Feeds. There are three parts: First, Free Our Feeds wants to create a nonprofit foundation to govern and protect the AT Protocol, outside of Bluesky the company. We also need to build redundant servers so anyone can leave with their data or build anything they want-regardless of policies set by Bluesky. Finally, we need to spur the development of a whole ecosystem built on this tech with seed money and expertise.
[...] We can shift the balance of power and reclaim our social lives from these companies and their billionaires. This an opportunity to bring much more independence, innovation, and local control to our online conversations. We can finally build the "Wikipedia of social media," or whatever we want. But we need to act, because the future of the internet can't depend on whether one of the richest men on earth wakes up on the wrong side of the bed.
There of course is also ActivityPub, which the Fediverse uses.
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