‘It’s horrible’: Hooters plots British ‘breastaurant’ expansion via Newcastle

Launch may be decisive test for franchise known for skimpy staff uniforms which has previously struggled in UK

The (in)famous orange signage is up. Work is apace to be open in a fortnight. The job ad has gone out. Fifty girls" wanted and they are hiring in all positions".

Hooters, the American breastaurant", known for its chicken wings and female waiting staff in skimpy nylon shorts and tight vests, is launching in the city centre of Newcastle upon Tyne. The experiment in the north-east of England may well prove to be the decisive test of the brand's reach in Britain.