Breville ramps up coffee bean sales to undercut supermarkets as cost of living changes cafe habits

Sydney-headquartered company hedged against Trump tariffs by moving production of coffee machines away from China after US election

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Home appliance manufacturer Breville is ramping up sales of beans to home baristas, in a bid to undercut supermarkets, which it accuses of stocking stale" coffee products.

While the Sydney-headquartered company has profited from surging sales of espresso machines around the world, it told investors on Tuesday it was also recording strong interest in its bean platform, with per kilogram sales up more than 70% over the past year.

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