WWF helping facilitate trade in polar bear fur, investigation reveals

Wildlife charity backs policy of exploitation of small number of some endangered species for economic purposes - such as trophy hunting

The wildlife charity WWF has been working to support the trade in polar bear fur at the same time as using images of the bears to raise money, it can be revealed.

Polar bears are severely affected by the loss of Arctic sea ice, which makes seeking prey harder and forces the bears to use more energy. In some regions, polar bears are showing signs of declining physical condition, having fewer cubs, and dying younger.