Labour losing support fastest among voters worried over finances, study finds

Poverty charity urges Keir Starmer to focus on living standards instead of culture wars and immigration

Labour is losing support fastest among voters who feel economically insecure, according to a report urging Keir Starmer to focus on boosting living standards, rather than on culture wars and immigration.

The prime minister has faced calls from some backbench Labour MPs to take a tougher stance on migration and crime amid growing concern over the rise of Reform UK, Nigel Farage's rightwing populist party, in the opinion polls.