Article 6VHC6 Indian cinema chain sued by film-goer over lengthy pre-film ads

Indian cinema chain sued by film-goer over lengthy pre-film ads

by
Hannah Ellis-Petersen in Delhi
from World news | The Guardian on (#6VHC6)

Court orders compensation to be paid to 30-year-old from Bangalore, saying in the new era, time is considered as money, each one's time is very precious'

For some, the adverts that precede the start of a film are the bane of a trip to the cinema; for others, they are a useful buffer as you stand in the popcorn queue.

But for one man in India, the lengthy marathon of cinema advertising was so infuriating that he took the matter to the courts - and won.

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