Cash Isas: pressure grows against rumoured move to £4,000 allowance

Research shows strong support for keeping tax-free accounts in their current form with 20,000 annual limit

• Cash Isa providers fail to offer savers benefits of more flexible rules

A campaign to save" cash Isas gathered pace this week, with research published showing strong support for the savings accounts.

However, data was also issued that investment firms said showed UK savers were paying the price" for playing it safe because putting money into the stock market can generate much higher returns.