Driving the new Mercedes CLA made me a believer in Mercedes-Benz’s EV future

Mercedes-Benz provided flights from Albany, NY to Arjeplog, Sweden and accommodation so Ars could drive the CLA prototypes. Ars does not accept paid editorial content.

Mercedes-Benz's EV efforts aren't exactly burning up the sales charts. Models like the EQS and EQE haven't convinced the brand's demanding clientele that batteries are the future, forcing the company to scale back its electric ambitions.

Scale back, but not abandon. Benz is about to launch a new generation of EVs relying on technology derived from the epically efficient EQXX. The first is the new CLA. It's coming soon, and after getting some time behind the wheel of a prototype vehicle undergoing final testing in the snowy wilds of Sweden, I'm convinced this could be the car to change Mercedes' electrified fortunes.

And, for anyone who isn't convinced, there'll be a hybrid version too.

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