‘Dog-whistle v fog horn’: why Rupert Lowe’s reach on X may not cut through

Lowe's online presence, helped by Elon Musk, dwarfs that of Nigel Farage, but may not bring him new Reform voters

If you were to looking for answers as to why Rupert Lowe, a relatively little-known Reform UK MP, thinks he can lecture Nigel Farage about running a party and winning an election, there is one place you should probably start: X.

For all that in person Lowe can sometimes resemble a slightly embarrassing uncle at a wedding, on the social media site formerly known as Twitter, the Great Yarmouth MP is a big name - and by some metrics, a notably bigger one even than his party leader.