Sobering Revenue Stats of 70K Mobile Apps Show Why Devs Beg For Subscriptions

Most mobile apps fail to reach $1,000 in monthly revenue within their first two years, according to a new report from RevenueCat examining data from over 75,000 mobile apps. Across all categories, only about 20% of apps achieve the $1,000 threshold, while just 5% reach $10,000 monthly. In 2025, the top 5% of apps generate 500 times more revenue than the remaining 95% -- up from 200 times in 2024. After one year, elite performers in gaming, photo and video, health and fitness, and social categories exceed $5,000 monthly, while those in the 25th percentile earn a meager $5-20 per month. The report also highlights North American developers' heavy iOS dependence, with 76.1% making over 80% of their revenue from Apple's platform. Subscription retention presents another challenge, with barely 10% of monthly subscribers staying beyond the first year.

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