Article 6W3F4 Legos aren't just for kids

Legos aren't just for kids

by
editors@theworld.org (Sarah Birnbaum)
from The World: Latest Stories on (#6W3F4)

Lego posted it's yearly profits in March. They achieved record revenue in a year that was hard on the toy industry as a whole. The reason? Adults. Lego is luring adult builders who are willing to shell out upwards of $500 for a set. Now, other toy companies are following suit with Mattel and Hasbro also focusing on the "kidult" segment. The World's Sarah Birnbaum reports.

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