In the red: global wine sales fall to lowest levels since 1961

Consumption and production falls in almost every market as industry fears a generational' change in drinking habits

Worldwide consumption of wine fell in 2024 to its lowest level in more than 60 years, the main trade body has said, raising concerns about new risks from US tariffs.

The International Organisation of Vine and Wine (OIV) said on Tuesday that 2024 sales fell 3.3% from the previous year to 214.2m hectolitres.