Labor spends more than Coalition on election TV ads but Palmer’s Trumpet of Patriots leads YouTube outlay
by Amanda Meade and Henry Belot from World news | The Guardian on (#6WTBM)
Political ads on online video platform surge by 40% during first half of 2025 election campaign
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The Australian Labor party has outspent the Coalition on television advertising this election, but Clive Palmer's Trumpet of Patriots has spent more than everyone on YouTube, where he has forked out more than $4m.
Labor's total outlay on free-to-air and subscription television spots is $5.8m, compared with the Coalition's $4.2m. However, Trumpet of Patriots is not far behind the ALP, spending $5.6m on traditional TV ads.
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