Children eat more after seeing just five minutes of junk food ads, study finds

Researchers call on UK government to close advertising loopholes' that are driving excess calorie intake'

Children will eat significantly more calories in a day after watching just five minutes of junk food advertising, according to a groundbreaking study.

Young people who saw or heard adverts for products high in saturated fat, sugar and salt consumed an average of 130 extra calories, equivalent to two slices of bread, the research found.