Broadcom ends business with VMware’s lowest-tier channel partners
Broadcom has cut the lowest tier in its VMware partner program. The move allows the enterprise technology firm to continue its focus on customers with larger VMware deployments, but it also risks more migrations from VMware users and partners.
Broadcom ousts low-tier VMware partnersIn a blog post on Sunday, Broadcom executive Brian Moats announced that the Broadcom Advantage Partner Program for VMware Resellers, which became the VMware partner program after Broadcom eliminated the original one in January 2024, would now offer three tiers instead of four. Broadcom is killing the Registered tier, leaving the Pinnacle, Premier, and Select tiers.
The reduction is a result of Broadcom's "strategic direction" and a "comprehensive partner review" and affects VMware's Americas, Asia-Pacific, and Japan geographies, Moats wrote. Affected partners are receiving 60 days' notice, Laura Falko, Broadcom's head of global partner programs, marketing, and experience, told The Register.