Rodeo drive: Beyoncé UK tour spurs cowboy fashion craze

Singer's western-inspired Cowboy Carter tour is reminder of pop culture's sway over shopping behaviour

Rhinestones, cowboy hats and a whole lot of denim; not a hen party entourage, a Glastonbury fit or a Nashville rodeo, but the queues outside Tottenham Hotspur Stadium this week, as Beyonce kicked off her UK tour. And, seemingly, a new national dress code.

Since the release of the Cowboy Carter album, Beyonce fans have been quick to adopt the rancher style, sparking a surge in interest for western-inspired fashion. On Vinted, searches for western" are up by 16% year on year this month, with rodeo" up 13%. Meanwhile, denim searches have risen 8%.