Life after two-stroke: Rotax electrifies its bike and kart powertrains
"There was always a passion about motorbikes. But it's not only passion, it also needs to be a sustainable business model," Mario Gebetshuber, BRP-Rotax vice president of global sourcing and operations powertrain, told Ars Technica during a tour of the company's museum of motors over the decades.
Gebetshuber says the company wanted to return to the motorcycle market but knew that it was a highly competitive and extremely crowded market. The COVID-related motorcycle sales bump didn't last, and Rotax wasn't interested in what it anticipated would be a 5 percent market share battling against traditional companies like Kawasaki, Honda, Harley, BMW, and others. It's going electric with its bikes and something else-it's not saying what-in August.
"If we want to enter, we want to enter to be a player," Gebetshuber said. Electrification was where the company saw itself as able to move quickly. It could be Rotax's anchor and a way to jump ahead of the competition and grow.