Shower gel ad gets UK ban for suggesting black skin is problematic

Watchdog says television advert for Sanex fed negative stereotypes and was likely to cause serious offence

A television advert for Sanex shower gel has been banned in the UK for appearing to suggest that black skin is problematic" and white skin is superior".

The Advertising Standards Authority (ASA) acted after investigating two complaints that the Sanex fed negative stereotypes about people with darker skin tones.