Cracker Barrel reverses course and will scrap new logo after intense backlash
by Guardian staff and agencies from World news | The Guardian on (#6ZJPZ)
US restaurant chain previously said it would keep new logo despite some, including Trump and his son, criticizing it
Cracker Barrel, the 56-year-old US restaurant chain known for southern style cooking, has reversed course and will scrap the new minimalist logo it launched just days ago after intense backlash.
We thank our guests for sharing your voices and love for Cracker Barrel. We said we would listen, and we have. Our new logo is going away and our Old Timer' will remain," the company posted on social media, referring to the picture of the overall-clad man - known as Uncle Herschel" - leaning against a barrel that had been its calling card for decades.
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