Children as young as 11 tempted to try betting after being ‘flooded’ by celebrity endorsement

Those in UK aged 11-17 said seeing a celebrity gambling or advertising it made them want to emulate them, survey finds

Children as young as 11 feel tempted to try betting after being flooded" by celebrities and sports stars promoting it, according to two reports that found nearly 90% of children aged 13-17 are exposed to gambling content online.

The UK's leading gambling charity, GambleAware, which commissioned the reports, urged regulators and policymakers to address social media accounts and influencers producing betting content on platforms such as YouTube, Instagram, TikTok and Twitch in light of the findings.