M&S launches ‘secret support’ pants that offer men a ‘subtle lift’

Retailer says underwear that could become male equivalent of push-up bra is intended to help men feel their most confident'

For men who lament the decline of the codpiece, or who lack confidence at the office when their pants are not pushing up their genitals all day, Marks & Spencer is riding to the rescue.

The retailer, the UK market leader in selling underwear, has launched what could be considered the male equivalent of the push-up bra.