Dermatologists criticise ‘dystopian’ skincare products aimed at children

Marketing or celebrity-led treatments for toddlers and upwards described as ridiculous' and lacking in skin benefit

Dermatologists have criticised an actor's new skincare brand, calling it dystopian" for creating face masks for four-year-olds, warning that the beauty industry is now expanding its reach from teenagers to toddlers.

It comes as a growing number of brands are moving into the children's, teenage and young adult skincare market. In October, the first skincare brand developed for under-14s, Ever-eden, launched in the US. Superdrug has just created a range for those aged between 13 and 28.