Labour needs complete ‘reset’ to defeat Reform UK threat, says strategist

New Labour advertising guru Chris Powell says urgent plan needed to wage and win the daily war for attention'

• Chris Powell: What is Keir Starmer doing to push back the populists? Not nearly enough

Keir Starmer does not have enough of a plan to defeat the existential threat" that populism poses to UK democracy and should undertake a fundamental reset", New Labour's former advertising strategist Sir Chris Powell has warned.

Powell, who is the brother of Jonathan Powell, Starmer's national security adviser, warned there were just three years to stop the new and terrifying threat" of populists, suggesting Reform UK could represent a danger to democracy and national institutions.