Government lacks emotional link with voters, cabinet ministers warned
by Jessica Elgot Deputy political editor from on (#72ME3)
Morgan McSweeney says Labour needs three Es' of emotion, empathy and evidence, sources say
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The government must find ways to reconnect emotionally with voters, Keir Starmer's chief of staff, Morgan McSweeney, is said to have warned cabinet ministers, in a meeting where the prime minister said they were in the fight of our lives".
The prime minister sought to rally his cabinet on Tuesday, telling them to ignore the polls and to prepare to take on Nigel Farage's Reform UK.
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