Samsung Display at CES 2026: Playful demos and mysterious prototypes
Samsung Display is the part of its giant parent company that makes OLEDs, LCDs and other screens for both Samsung devices and anyone else that can afford them. This year, it's going all-in on OLEDs of the future. And that meant things like foldable displays with invisible creases, robots hurling basketballs at supertough OLED panels, and OLED screens packed into baffling form factors for no good reason.
CreasesThe seamless" foldable display that might be a part of a future foldable iPhone disappeared from the booth during our tour, reappearing when it was time to leave. (This is an image provided by Samsung Display.) The device was labelled as an R&D concept, but it somehow disguised the crease in the center of the main display, making the (unlabelled) Galaxy Z Fold on the left look like a messy first-iteration foldable. There's still a crease there Will it actually form part of Apple's foray into foldables, or just part of the Z Fold 8?
Why not both?
Put an OLED on itThis isn't a record player you'll ever buy. You don't need an OLED display on the side of your wireless headphones, but you could have them. I liked the cute OLED pendants; a customizable near-future button badge, but a lot of this is just devices for the sake of making them.
The booth tour had a small segment dedicated to portable gaming OLED, adding more possibilities whether that's an eye-sight for FPS games or extra HUD for the most important info.
The world's brightest OLED TVReaching 4,500-nit brightness, I had to squint when sat in front of this beastly OLED. For reference, consumer-level TVs typically peak at around 2,700 nits. Compared to other display technologies, OLED can achieve deeper contrast and more accurate color reproduction, but it often lacks the brightness of rival TV technologies. Not for this prototype. Let me get my sunglasses.
Kobe!I didn't consider OLED displays to be more fragile than other display technology, but that didn't stop Samsung Display from installing a robot arm that throws a basketball at a hoop with a backboard made of 18 foldable OLEDs. With a bang, making Samsung Display execs and engineers nearby increasingly anxious as the days of CES go on.
Foldables have come a long wayAfter Samsung finally solved the problem of weight and thickness with the Galaxy Z Fold 7, it made life hard for itself again with the TriFold, with 50 percent more foldable screen. But it's worth seeing how Samsung's foldables have evolved over the past few years. A solid reminder that the first Galaxy Fold (2019) was beefy.
The next big thing in gaming displaysSamsung Display has begun mass production of its 360Hz QD-OLED panel, with new V-Stripe" RGB pixel structures. Inside each pixel, subpixels are vertically aligned, which appears to improve the clarity of text edges and other small contrast objects. While it was framed at the booth as a boon for office workers, a corner was dedicated to gaming applications.
Screens across your sedanDigital cockpits are the lifeblood of a CES showfloor, and Samsung Display's version is predictably loaded with yet more OLEDs. The centerpiece is a Flexible L" display that flows into the dashboard. A dedicated 13.8-inch display on the passenger side also slides out of the dash.
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