‘Unboxing’ videos earn Olympic athletes pre-Games fame and followers
by editors@theworld.org (Gerry Hadden) from The World: Latest Stories on (#73EVV)
In the days leading up to the 2026 Winter Games in Italy, excited young athletes have been posting videos of themselves opening up their boxes and bags of gear and Olympic apparel. From pajamas to ski suits, there is plenty of swag - and plenty of interest in it online. The World's Gerry Hadden reports from Barcelona.