Article 73M4K Coles tells court its Down Down promotions were ‘fair dinkum’ and did not mislead shoppers

Coles tells court its Down Down promotions were ‘fair dinkum’ and did not mislead shoppers

by
Jonathan Barrett Business editor
from World news | The Guardian on (#73M4K)

Supermarket defends pricing practices after ACCC labels discounts utterly misleading' in federal court case

Coles has defended its promotional prices in a high-profile court case brought by the consumer watchdog, arguing that shoppers would understand the supermarket's well-known Down Down" promotion to be fair dinkum".

The federal court battle between the Australian Competition and Consumer Commission (ACCC) and Coles began this week, testing allegations the supermarket breached the law by offering illusory" discounts on many everyday products.

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