Guzman y Gomez exits US after succumbing to ‘graveyard’ for Australian fast food chains
by Jonathan Barrett Business editor from World news | The Guardian on (#75SVC)
Company founder Steven Marks says US stores will close as it can no longer justify cost of trying to break into crowded market
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Guzman y Gomez is closing its US business after failing to establish itself in a market already rich with Mexican food, confirming the American country's reputation as a graveyard" for Australian fast food companies.
The Mexican-themed chain told shareholders on Friday that the performance of its US stores had not been acceptable, despite its well-publicised plans to become the best and biggest restaurant company in the world".
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