Once again, Apple blatantly lies about the EU’s DMA

Apple recently announced its next crack at integrating AI" into its operating systems, this time opting to simply whitelabel Google's Gemini AI" tools instead of developing its own LLM technology. Called Siri AI", Apple also stated it's not coming to the EU, and the company stated that's because the EU's basic consumer protection legislation would give other AI" tools unprecedented access" to user data on users' devices. The company made a big stink about this in the press.

As anyone with basic pattern recognition skills already knew, this was a blatant, baldfaced lie. What really happened is that Apple asked the EU for an 18-month long exemption from the EU's consumer protection and privacy legislation during which it would not have to comply with any legal privacy and interoperability requirements - just so it could roll out Siri AI" before anyone else could offer a competing product for Apple users.

Obviously, the EU wasn't going to grant such an exemption.

The decision not to roll out Siri AI in the EU is Apple's and Apple's only," spokesperson Thomas Regnier told reporters in Brussels, saying there was nothing in the Digital Markets Act to stop the company from introducing new products in the EU.

Apple was simply unable to develop interoperability solutions that meet essential EU privacy and security standards," Regnier said.

Instead of trying to find a suitable compliance solution, Apple simply made a request to the European Commission to be exempted from their interoperability obligations under the DMA - and this for at least 18 months. That's not an option," Regnier said.

Inti Landauro and Foo Yun Chee at Reuters

So what's really going on here is that Apple wants to offer a set of whitelabeled Google Gemini tools on iOS and macOS in the EU, but because Apple is classified as a gatekeeper, it is legally obligated to offer interoperability options for competing AI" tools. These options in turn need to adhere to the EU's strict privacy regulations, so that competing AI" tools can offer the same level of privacy that Apple's own whitelabeled Google Gemini tools claim to offer.

Apple didn't want to offer these privacy-respecting interoperability options as required by law, so instead of following the law in the countries it wants to operate in, Apple asked to be placed above the law for at least 18 months, basically giving Siri AI" a massive head-start over possible competitors so that it could entrench itself in the userbase. The EU saw right through Apple's nonsense, and now called them out on their bullshit. Perhaps Apple has gotten so used to openly bribing Trump that they forgot other parts of the world don't work that way.

Whenever Apple and its PR attack dogs say anything about the EU, you can be assured they are lying. They have proven time and time again to basically never speak a single word of truth when it comes to its dealings in the EU. It's almost pathological at this point, and what makes it doubly interesting is that Apple will not launch Siri AI" in China either, for the very same regulatory reasons - yet all China got was a single footnote in a press release.

I wonder why.