Warts and all: the route to sustainability isn’t always pretty
by Matthew Wheeland from on (#9YC9)
Where does the real work of corporate sustainability happen? It can start with the CEO, but just as often, the impetus comes from the lower ranks
Judging by the constant flow of sustainability announcements from companies, you could be forgiven for thinking that the route to cleaner, more responsible business is clear: a straight shot, free of obstacles and primed for smooth sailing. Whether it's 100% renewable energy or zero deforestation, companies are making big progress on sustainability.
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