Samsung emits Galaxy S6 Edge+ 'inboxing' video

Somebody probably called this out-of-the-box thinking

Unboxing and teardowns used to be something that fanbois did, but marketing savvy Samsung has hijacked the genre with a video of its own. Calling it an "inboxing", the video shows the phone being assembled, not by a worker on a production line, but by a well-dressed man in the kind of setting you only see in carefully crafted videos."